оформить отказное письмо This FEAR (worries OF REJECTION) is perhaps the HARDEST to detect in a salesperson - but undoubtedly, the EASIEST to improve. Yet too many salespeople tend to take rejection personally. This sort of (so called) rejection stems from prospect's and include as diverse a range of easily solved problems as: ? "I can't afford it" ? "Your price is too high" ? "Your product is overpriced" ? "Your competitor has a better product" ? "I don't think the colour will match" ? "I'll pay too much interest" . . . and so on. To any other salesperson, these are normal objections, and so are easily answered. But to anyone who has begun to take rejection personally, they become an affront that can't be answered easily. This personal rejection mainly rears its ugly head when these salespeople experience issues with their closing rates: ? When their enthusiasm drops; ? When their attitude changes from one of "I could" - to 1 of, "I'm not sure". ? When life offers them a lemon - and they simply suck on it. In other words, personal problems enter and prioritise themselves in the individual's workplace performance. Here too, the solution is simple. What the chance is rejecting isn't the salesperson, however the offer. In оформить отказное письмо , most times, the prospect isn't even rejecting the product or service for sale. Again, the only thing that's being rejected is the offer. A very important factor the salesperson can learn from this encounter is that the chance is REALLY saying "GIVE ME MORE INFORMATION ON HOW I COULD OBTAIN YOU." . . . "IN THE EVENT THAT YOU SELL ME PROPERLY, CHANCES ARE I WILL BUY - BUT SELL ME PROPERLY FIRST". But if the attitude is wrong, the salesperson doesn't hear what the chance means - the salesperson only hears what the chance says. 1. FEAR MUST NOT BE THE ENEMY A long time ago I was taught a mnemonic. Fear stands for:- False Evidence Appearing Real = FEAR I don't know where it originated from, but I know it's true. Fear shouldn't set-in in selling. The salesperson may be the expert for that product or service. The salesperson has more expertise, more experience, more knowledge and better back-up than any prospect. Apprehension, consternation, dismay, dread, fright, horror and terror are a number of the by-products FEAR can instil. The salesperson should realise that most good selling presentations were created around FEAR. Actually, FEAR sells far better than any other sales structure or process available to the salesperson today. If the salesperson learns to put this knowledge in to the right perspective, they will benefit from FEAR.
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